To arrange speaking or consulting engagements with the author, please contact him at: ron@thetrophykids.com.

 

Leadership Expert Recommends The Trophy Kids Grow Up

Geery Howe of Morning Star Associates writes, "Trophy Kids or Millennials are loyal to those they work with, not the faceless organizations that pay their salaries. They love positive feedback because it builds confidence and makes them feel secure. Millennials often have a complete disregard for positional leadership and will react to positional leaders as if they are parents to be argued with when a decision has been made. Finally, most Trophy Kids or Millennials are being coached by people who have no coaching experience and are not very good at giving feedback. By the way, I still believe that the following book is the best one for understanding Millennials: Ron Alsop's The Trophy Kids Grow Up: How the Millennial Generation Is Shaking Up the Workplace."

Click here to read the full blog entry.

The Atlantic Magazine Interviews Ron Alsop About Millennials' Lack of Independence

Ron Alsop, the author of The Trophy Kids Grow Up: How the Millennial Generation Is Shaking Up the Workplace, says a combination of entitlement and highly structured childhood has resulted in a lack of independence and entrepreneurialism in many 20-somethings. They’re used to checklists, he says, and “don’t excel at leadership or independent problem solving.” Alsop interviewed dozens of employers for his book, and concluded that unlike previous generations, Millennials, as a group, “need almost constant direction” in the workplace. “Many flounder without precise guidelines but thrive in structured situations that provide clearly defined rules.”

Click here to read the full article and to watch a video interview with Ron.

The New York Daily News Quotes Ron Alsop on the Recession's Impact on Millennials

Ron Alsop, author of The Trophy Kids Grow Up: How the Millennial Generation is Shaking Up the Workplace, points out that though they're adjusting to reality, the response to the current picture is mixed. "Some of them [millennials] have given up and have gone home to their parents, feeling very depressed. Others are trying to make the best of it by getting internships, or work for little or no pay. It's better to get some experience than no experience in this economy."

In the end, Alsop is optimistic that the affliction of the lackluster job market will invoke change. "I hope and think that this will have to make millennials more resilient and less demanding. Your parents can't do everything for you."

Click here to read the full article in The New York Daily News.

The New York Times Interviews Ron Alsop About the Trophy Kids’ Summertime Blues

School’s out for summer 2009, and instead of getting a jump on the boundless futures that parents and colleges always promised them, students this year are receiving a reality check. “Things have changed drastically,” said Ron Alsop, author of The Trophy Kids Grow Up: How the Millennial Generation Is Shaking Up the Workplace. “It has to be a huge wake-up call for this generation.” While young people in earlier decades might have cherished the chance to goof off and sleep in for a few months, the current generation, experts like Mr. Alsop are apt to point out, “have always been told they can achieve anything they can put their mind to. They were always given trophies just for showing up,” he said. “Now, they’re being told ‘no’ when they really want a job or an internship.”

Click here to read the full article in The New York Times.

Watch Ron Alsop Talk About Trophy Kids on the CBS Evening News

"A lot of older managers view them as spoiled brats," said author Ron Alsop, who calls this generation "Millenials." They're savvy about using technology, but kind of clueless when it comes to communicating face-to-face. Their clothing is casual —  think flip-flops to meet the president, and their language — acronyms for everything: like BRB and LOL. "Some millennials will put this text-messaging shorthand in formal memos and business reports, might even put in a happy face," Alsop said. What about face time at the office? "They feel as long as they get the work done, when they come in, when they leave, should be up to them," he said.

Click here to view the entire broadcast.

Ron Alsop Comments on Gen Y Case Study in Harvard Business Review

This is a classic case of impatient generation Y meets "pay your dues" generation X. Similar scenarios are being played out in many workplaces as gen Yers, with their great and sometimes unrealistic expectations, clash with older workers.… Today’s bosses may sometimes feel like babysitters, but they’ll have to get used to spending more time with their young workers. The investment should pay off in improved morale, productivity, teamwork, and innovation.…

Click here to read the executive summary of the case study and commentaries.

Ron Alsop Talks About Generational Differences on Beyond 50 Radio

As part of Beyond 50 Radio's "Emerging Trends," listen to an interview with Ron Alsop about how the millennial generation is shaking up workplaces long dominated by baby boomers and generation X. He talks about how the millennials' attitudes and behavior are conflicting with the expectations and workplace norms established by the older generations.

Click here to hear the interview.

The Huffington Post Interviews Ron Alsop

Do you think Obama was as successful as he was because he tapped into this generation?

Alsop: I believe the millennials certainly contributed to Obama's successful campaign. His message of change resonated with them because they believe the world faces many serious problems, from global warming to poverty to AIDS, that older generations haven't dealt with very well. His cultural and racial diversity also proved appealing. The millennials have grown up with diversity in classrooms and now workplaces, and they value interacting with people of different colors and cultures and learning from many different perspectives. Finally, the Obama campaign's skillful use of social networking and other technologies proved ideal in reaching and motivating the millennials.

Click here to read the entire interview.

Ron Alsop Comments About "Generation O" in The New York Times

Ronald Alsop, author of The Trophy Kids Grow Up: How the Millennial Generation is Shaking Up the Workplace, said that because today's young people have been trained to trust teams and systems — they love checklists — they often struggle when things do not go according to plan. Compounding the problem, they have also been told by everyone from Mom to Barney the Dinosaur that they are destined for greatness. They have seen 25-year-olds become millionaires overnight with companies like Google, and after helping Mr. Obama win, the question is whether they will settle for anything less than a central role. "They are used to getting a lot of awards and coddling from their parents, coaches and teachers," Mr. Alsop said. "So if they're put in some menial position, in a political or corporate environment, they are not going to be happy."

Click here to read the entire New York Times article.

Author of The Trophy Kids Grow Up Predicts How Millennials Will React to the Economic Crisis

Will the current financial crisis make the demanding millennials feel less entitled? That’s the question I am being asked more and more these days as the job market continues to weaken and Americans grow increasingly anxious about the economy and the financial markets.... Of course, it’s far too soon to tell how millennials—born between 1980 and 2001—may react to this crisis, but don’t count on dramatic changes in their expectations. I believe they will likely make only short-term adjustments to try to cope with the weak economy. They are apt to stick with an unsatisfying job longer and do less job hopping simply because there are fewer opportunities. But I believe that long-term they will continue to seek jobs they feel passionate about. They also will still want rapid-fire promotions, steady career development, and frequent feedback and guidance from their bosses.

Click here to read Ron's blog posting at Brazen Careerist.

The Dallas Book Diva Talks with Ron Alsop

Who are these kids anyway and why do they think that work should be all fun, games and social networking? This well-researched book gives the reader an insight into the generation born between 1980–2001.... This captivating book will give organizations and managers ideas about how to deal with this group in the workplace. The Millennials don't have the same work ethic or expectations of work. How does a manager handle a mixed workplace where there are older workers who perceive the Millennial generation with their piercings and tattoos as unacceptable co-workers? How does an organization recruit and integrate them into the current workforce? All good questions and all addressed in this fascinating book. This book is a must-have for everyone who wants to understand this generation.

Click here to read more and hear the interview with Ron.

Publishers Weekly Calls The Trophy Kids Grow Up "Insightful" and "Well-Crafted"

Alsop, a columnist for The Wall Street Journal, explores the emergence of the … millennial generation into the workplace and the resulting ramifications in this insightful and in-depth look at Generation Y. Born between 1980 and 2001, "millennials" are a new breed of student, worker and global citizen, with distinctly different—often paradoxical—values and motivations. Millennials have a high sense of entitlement but are also philanthropic and community-minded; they set a high premium on career success but are incorrigible job-hoppers and rarely exhibit loyalty to any particular place of employment; their commitment is to self-determination and to garnering as many skills as possible before moving on in pursuit of their "dream job." Based on data collected from interviews with student recruiters, particularly in management consulting, and at accounting and investment banking firms, Alsop explains how companies can take the lead in understanding and reaching out to Generation Y and what organizations can expect in their new hires. This well-crafted book will help companies adapt to meet the desires and demands of the millennial generation and retain the best talent.

reputationXchange.com Comments on The Trophy Kids Grow Up

My friend Ron Alsop just published…a must-read for those of us who are labeled “helicopter parents” – the latest trend of parents who serve as career counselors for their millennial children. I confess to being one.…Ron’s book has many terrific insights and examples of Millennials facing different generations in the workforce today.

Click here for the complete reputationXchange.com blog posting.

Condé Nast Portfolio.com Features The Trophy Kids Grow Up

Amanda Chatel hadn't ever conceived of being fired. Though everyone around her was being laid off, she was different—she was a millennial, a member of that generation born (depending on whom you ask) roughly between 1977 and 1998, "highly accomplished and doted on by their parents," according to The Trophy Kids Grow Up author Ron Alsop. The guest of honor at a party where the older guests are on their way out.

Click here for the complete Condé Nast Portfolio article.

Computerworld  Quotes The Trophy Kids Grow Up Author

Ron Alsop,  author of The Trophy Kids Grow Up, said that many recent entrants into the workforce face a culture shock from Day One. Alsop's book looks at how the new generation is already shaking up the workplace.

The first millennials are often landing in offices without instant messaging technology or access to social networks, Alsop noted. Such non-technology corporate cultures that avoid new technologies due to security concerns or budgetary issues are sending up instant red flags for new workers, he added.

"Companies really need to loosen up a bit and not play Big Brother too much by worrying about blocking certain social networking Web sites," Alsop said. "Companies have to realize that they need to meet millennials half way.”

Click here for the complete Computerworld article.

CIO Insight Calls The Trophy Kids Grow Up "Essential Fall Reading"

Click here for the CIO Insight recommendation.

CareerBuilder.com Cites The Trophy Kids Grow Up in "When Employees Bring Mom and Dad to Work"

In his book The Trophy Kids Grow Up, Ron Alsop explores the helicopter parents phenomenon. He realizes that parents are—and always have been—their children's career advisers. Young job seekers want to know what their parents think before they accept an offer. It's a reasonable reaction if you're just out of school and dealing with benefits and a 401(k) for the first time. Telling the hiring manager, however, that you have to confer with your parents before giving an answer is a new kind of honesty that's startling employers. Alsop mentions several companies who are engaging parents to various degrees, from a PR firm that holds a parents' day to a hiring manager who allows parents to listen in on the job offer.

For the complete article, click here.