To arrange speaking or consulting engagements with the author, please contact him at: ron@thetrophykids.com.

 

The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset

18 Immutable Laws book cover

Ron Alsop, an authority on branding and reputation management, has formulated 18 crucial laws for organizations to follow in developing and protecting their reputations. Studies have demonstrated the powerful impact of reputation on profits and stock prices, and yet less than half of all companies have a formal system for measuring reputation. It is still the rare company that realizes the full value of its reputation: how it can enhance business in good times, become a protective halo in turbulent times, and be destroyed in an instant by people at the lowest or highest levels of the corporate ladder. This book is important not only for business executives, consultants, and advertising, public relations, and marketing professionals, but also for anyone eager to learn more about the companies they work for, buy from, and invest in.

  • Free Press, March 2004
  • Hardcover, 320 pages
  • ISBN-10: 0-7432-3670-X
  • ISBN-13: 978-0-7432-3670-6

The Wall Street Journal Guide to the Top Business Schools 2006

Top Business Schools 2006 book cover

The only business school guide that ranks M.B.A. programs by their reputation in the marketplace. Unlike other business school books and surveys, this guide ranks M.B.A. programs solely according to what corporate recruiters—the “buyers” of management talent—say about them. Each profile of the 76 top M.B.A. programs includes information on the school’s rankings, admissions process, the companies most likely to hire the school’s graduates, and graduates’ expected first-year salaries. The book tells M.B.A. students how to get hired, including the skills, attitude, and work experience that are sure to impress recruiters. It also covers such topics as the debate over full-time vs. part-time degrees; the booming executive M.B.A. market; recruiters' opinions of online degrees; highest rated schools by academic disciplines; top schools for women and minorities; and the schools whose graduates get the highest compensation.

  • Random House, September 2005
  • Trade Paperback, 496 pages
  • ISBN: 978-0-375-72098-7 (0-375-72098-7)

The Wall Street Journal Guide to the Top Business Schools 2004

The Wall Street Journal Guide to the Top Business Schools 2004

  • Simon & Schuster, September 2003
  • Trade Paperback, 544 pages
  • ISBN: 0-7432-3882-6

 

The Wall Street Journal Guide to the Top Business Schools 2003

The Wall Street Journal Guide to the Top Business Schools 2003 book cover

  • Simon & Schuster, September 2002
  • Trade Paperback, 514 pages
  • ISBN: 0-7432-3823-0

 

The Wall Street Journal Almanac 1999

The Wall Street Journal Almanac 1999 book cover

  • Ballantine Books, November 1998
  • Paperbook, 896 pages
  • ISBN: 0-345-41102-1

 

The Wall Street Journal Almanac 1998

The Wall Street Journal Almanac 1998 book cover

  • Ballantine Books, November 1997
  • Paperbook, 1,138 pages
  • ISBN: 0-345-40521-8

 

The Wall Street Journal on Marketing

  • Dow Jones-Irwin, 1986
  • Hardcover, 294 pages
  • ISBN: 0-87094-896-2